CONTACT PROGRAM

A Customer-Centric Digital Module for
Financial Literacy

A trainer-assisted program to teach financial literacy to customers.

Using a 'train the trainer' approach, MicroSave provides the trainers with the digital assets required to effectively teach customers financial literacy.

Case Studies

Jharkhand State Livelihood Promotion Society (JSLPS)
In partnership with JSLPS, MicroSave is conducting the following financial literacy activities:
- Training of JSLPS staff
- Pilot-testing of MicroSave’s ‘Contact Program’ in two districts
- In the future, MicroSave will be scaling up this program throughout Jharkhand impacting nearly 2.75 lakh families
TARA Akshar
MicroSave conducted a pilot test of its financial literacy digital assets on women associated with the TARA Akshar literacy program resulting in:
- An 80% increase in various areas of financial understanding
- Increase in uptake of financial products and services
- Better money management and financial decision making capabilities
- Program rollout in Uttar Pradesh and Rajasthan